When a traditional physiotherapy practice decided to market its services to the business-to-business market rather than directly to the public, M Consulting was on hand to advise.
M developed a strategy to reposition the practice to appeal to an audience of major insurers, international industry groups and elite sports clubs.
Using messages focused on the cost saving benefits of treatment, and a combination of direct introductions and promotion within these sectors, the business has grown rapidly over a number of years. It is now one of the foremost providers of rehabilitation services, providing claims cost reduction and absence cost reduction services to a number of major organisations.
The success of the repositioning exercise secured a further brief for M Consulting to help develop detailed business plans to raise capital for business expansion.
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