With an increasing reputation in helping to develop new business models for start-ups, M Consulting was approached by a leading Lloyd’s underwriter and his professional advisers to assist in establishing a business plan, brand, marketing strategy, and verification data for a new Lloyd’s liability syndicate.
M Consulting assisted with elements of the business planning and capital raising documentation, developing a marketing plan and positioning strategy as well as creating, testing and registering a new brand identity - Illium Insurance Syndicate 4040. We provided and researched all verification data and handled all of the launch PR and ongoing marketing communications activity, including the design of collateral material, website and launch events for Illium.
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