A leading provider of IT solutions to the insurance industry felt that its major market position was not reflected in its media profile. M Consulting was appointed to plan and implement a PR and media relations campaign to raise the brand profile, product capabilities and management personalities of the business specifically within the insurance press.
An ongoing programme of one-to-one interviews, bespoke articles, product and new business win press releases, supplemented by the planning, organisation and promotion of market seminars, raised the client’s media profile in line with its market leading position.
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