As a successful and well known entrepreneur in both business and sport, David Lloyd had plans to expand his ventures into the art arena, having signed micro-sculptor Willard Wigan to his yet unnamed and anonymous new art gallery.
M Consulting was appointed to create an entirely new global brand for the David Lloyd Gallery, to develop a web presence for the brand, and to plan and implement a significant PR and Media strategy to propel both David and Willard into the art arena, enhancing their credibility and demand.