Industry News - October, 2008

HP and SAS have showcased a combination of their solutions, which they say can "transform" financial services marketing.

The solutions in question are the Customer Intelligence suite and Neoview enterprise data warehouse from SAS and HP respectively.

According to the companies, the combination of the two can "maximise" the benefits from marketing campaigns.

The systems are to be showcased in a new centre of excellence set up by the firms, with more...

Coventry Building Society's new Poppy Bond is superior to most charity-related savings accounts, according to a price comparison website.

Moneysupermarket.com said that the scheme, which sees 0.25 per cent of the invested funds equalled by the Coventry in a donation to the Poppy Appeal, has "struck the right balance" between providing a competitive rate and a generous contribution.

The website's head of banking, K... more...

Financial services marketing may become more innovative as the economic downturn forces businesses to cut their advertising budgets, an industry commentator has suggested.

Anna Maria Virzi, from the ClickZ Network, explained that most businesses are "inextricably tied" to big financial institutions.

She said that speculation is mounting that these firms will begin cutting their marketing spend over the next twelve months, with some already having done so after bad loa... more...

Accountancy firm Henderson Loggie has agreed to sponsor a musical which uses hit songs by the Proclaimers, including Letter from America and I'm Gonna Be (500 Miles).

The show, entitled Sunshine on Leith, is performed by Dundee Rep Ensemble and will be going on its second tour, through Dundee, Edinburgh, Aberdeen, Glasgow, Inverness and Coventry over the next four months, reports the Scotsman.

Dundee may be part of Henderson Loggie's more...

A legal firm based in Livingstone has achieved a PR boon by being made the Criminal Law Firm of the Year at the Law Awards of Scotland.

Adams Whyte came top with the judges, providing a further boost to its profile, reports the West Lothian Courier.

The ceremony was a chance for the firm to publicise its 76 per cent acquittal rate in 2007, with this statistic impressing the judges, who described Adams Whyte as "a case study in formidable accomplishment in criminal law"... more...

A recruitment website for the legal sector has announced that it has completed a six-month rebranding project.

Legal Prospects said its fresh logo, integrated advertising campaign and redesigned website would help to make it stand out against competitors, reports Online Recruitment magazine.

The marketing drive, aimed at both recruiters and jobseekers, is designed in the style of a broadsheet cartoon and w... more...

A law firm has received publicity after it helped a five-a-side football operator buy pitches on Teesside.

Crutes Law Firm achieved its legal marketing coup by dealing with the legal issues for Powerleague Fives' purchase of a complex at Preston Farm Business Park, which already contained ten pitches.

The firm's part in the deal was covered in the Northern Echo.

... more...

Insurance firm Sheilas' Wheels has used the UK's perfume and aftershave spending habits to market its home contents cover.

According to research from the company, nearly a quarter of all Brits (23 per cent) are buying less fragrances than six months ago, with almost three quarters (72 per cent) planning to reduce spending on perfumes and aftershaves over the next six months.

This is leading to people "hoarding" their existing scents, which in some cases amounts to a l... more...