Industry News - May, 2008

Consumers have fallen out of favour with the marketing strategy of some of the most well-known online brands, according to research by Marketing Week.

Friends Reunited, CDWow and Egg are among some of the big players that have slipped down the magazine's online brand rankings.

According to Marketing Week editor, Stuart Smith, simply being "new" just doesn't cut the more...

Direct mail remains a popular marketing strategy despite the rise of online marketing, according to research by Amarach.

Some 70 per cent of people said that they prefer companies to contact them directly rather than through more...

Companies are opting for a change their marketing strategy with an increase in online marketing spending, according to new research.

A survey by the Online Marketing and Media Show (OMMS) found that more than a third of respondents will dedicate 25 per cent of their 2008 marketing budget to online campaigns.

This is a rise of 15 per cent compared to last year's predicted spend and... more...

The Financial Services Authority (FSA) has set out the changes to travel insurance regulations for Connected Travel Insurance (CTI).

In a Policy Statement, it was made clear that future insurance marketing and consumer information should be clear and concise to allow customers to make informed choices about products.

Commenting on the new regulations due to come into for... more...

Briton's are increasingly concerned about their financial situation and yet many are not protecting themselves with the appropriate insurance, according to Prudential.

In a survey by the insurer 85 per cent prioritised paying their bills on time, while more than half expressed concerns about their current financial situation.

Yet very few respond to insurance marketing b... more...

Using "conversational marketing" such as techniques blogs will only work if consumers are satisfied with what they are getting in the first place, one search engine optimisation (SEO) expert has claimed.

According to a post by Drama 2.0 on e-consultancy.com, some marketers are confu... more...

Professional services firms fared well in the first three months of 2008, the Confederation of British Industry (CBI) Service Sector Survey has suggested.

Legal and accountancy marketing would seem to have paid off, with firms reporting fair growth since February and s... more...

More than two million people have been mis-sold payment protection insurance (PPI) over the last five years, Which? has claimed.

This will bring PPI insurance marketing and sales under increased pressure, with a suspected one in three consumers unlikely to be able to make a claim.

Personal finance campaigner at Which?, Doug Taylor, remarked that he is "amazed"a... more...