Industry News - November, 2009

Following its high-profile £80m campaign to support the rebrand from Norwich Union to Aviva in 2009, the financial services company has confirmed it plans to invest significantly in financial services marketing in 2010.
 
Aviva invested a record amount on marketing initiatives in 2009, including an advertising campaign featuring former The Fast Show actor c... more...

Former James Bond actor Sean Connery has been tasked with projecting the brand of French bank Crédit Agricole SA beyond its borders in a new financial services marketing campaign.
 
The campaign, which will include television, online and press marketing, targeting pan-European outlets like the FT and CNN, is specifically targeted at the opinion leaders of w... more...

Despite high-profile insurance and financial services marketing campaigns promoting their benefits, new research suggests comparison sites aren't giving users good enough service for financial products.

Which? Money discovered that the average customer score for such websites was lower for than any other financial sector surveyed. No site scored more t... more...

Daniel Rosen, founder and head of AKQA Mobile, has told digital marketing experts that mobile needs a role within any integrated marketing strategy, rather than just operating as separate campaigns.

Speaking at the IAB Engage conference in London, Rosen explained that the best mobile campaigns are integrated with other media activities. He said: "The mobile device is pr... more...

The latest insurance marketing initiative from insurer Aviva is a magazine called Your Wellbeing, targeted at the company’s private healthcare insurance and income protection customers.
 
Set to hit doormats this month, the new 48-page consumer health magazine aims to communicate that Aviva provides health and wellbeing services as well as its better-known ... more...

Comparethemarket.com’s famous meerkat character is found surrounding himself with other celebrities in the latest financial services marketing initiative from the comparison site – a podcast.
 
Called ‘Meerchat', the podcast features news and interviews with stars including Hollywood A-listers and industry leaders.
 
The first podcast sees Aleksandr intervi... more...

Specialist over-50s insurer RIAS has added TV and radio advertising to its insurance marketing armoury with a campaign focused on home insurance.
 
 The TV advert comes shortly after the insurer introduced its ‘Better with Age' brand proposition. It aims to communicate that today's over-50s are active, individual, busy and experienced, and therefore need an insurer ... more...

Midlands law firm Flint Bishop has embarked on an innovative online legal services marketing strategy to leverage affiliate partnerships.
 
The firm is targeting organisations with at least 5,000 employees or members and marketing its services to their members or employees.
 
Partner organisations can provide discounted legal services su... more...