Industry News - February, 2009

Legal & General is aiming to show its commitment to the independent financial advisor (IFA) sector through a new initiative.

The insurance firm has set up a sales team which is to work with IFAs that have not had much face-to-face contact with the company.

It is hoped that these people will become the "face" of Legal & General for IFAs, providing a valuable more...

Insurance firm Aon has introduced a new type of cover for law firms which it claims will protect them against being sued by partners and employees.

According to Aon, only 17 per cent of the top 100 UK legal services companies are protected against legal action.

This could be a problem, as the country's recession may well lead to more businesses facing employment claims, f... more...

A new international branch of Lloyd's opened yesterday and the occasion was marked with a high-profile event.

Lloyd's used the event for insurance services marketing purposes, highlighting its continued success and intentions to grow further, despite the current economic climate.

Warsaw is the location of the new office and the Warsaw Financial Centre was the setting of ... more...

A new internal risk product has been launched for the motor trade, which intends to provide specialist cover for the sector. The product, from MMA Insurance, will concentrate on helping smaller firms in the industry.

Motor Trade Internal Risks will focus on premises and liabilities and will allow companies to cover up to six employees with as much as £60,000 for vehicle stock also included. In addition, up to £5 million of public liability and £10 million of employers' li... more...

A financial firm is using the opportunity of its sponsorship deal with a renowned horticultural campaign to market its own services too.

NS&I is sponsoring the Royal Horticultural Society's (RHS) Grow Your Own campaign for the second year running. It has linked the lessons that can be learnt from the RHS initiative to its own tips for financial stability.

Teaming up with the RHS is a shrewd financial services marketing ploy by NS&I as they are illustrating how growing f... more...

Concentrating on the basics of marketing is the best way for insurance companies and other firms to counter the recession, as this can ensure that products and services remain in the public eye.

That is the opinion of Hostway, which has suggested that advertising and marketing for firms, including insurance services marketing, can be an efficient and effective way to help them realise their potential.

Phil Turnbull, marketing manager at the international hosting company told th... more...

A new website has been launched by a leading accountancy and taxation business that concentrates on assisting smaller firms.

TaxAssist Accountants has developed the new site in the hope that more customers can be attracted to the firm via its internet marketing strategies. As well as having a new look, there will be more information available to potential clients.

Also, by being at the forefront of design and innovation of technology, TaxAssist Accountants believes it will posi... more...

Endsleigh Insurance has turned to new technology as a way to boost its marketing initiatives.

The firm believes its insurance marketing services are able to be more effective due to its implementation of internet marketing strategies.

It has altered its business model to take advantage of the fact that 85 per cent of its new business is now being found on the web, On Windows reports. This has seen it move operations online, target more recent graduates and make the entire busin... more...