Industry News - August, 2009

A study by the Future of Identity in the Information Society (FIDIS) has discovered that freer access to mobile phone data could put consumer privacy at risk.
 
It is suspected that information interpreted from mobile phone data could be used by interested parties, for example insurance companies, to paint a picture of an individual’s lifestyle patterns or driving habits which could, according to Stephensons Solicitors, help insurance providers assess risk levels posed by potentia... more...

Life insurance and pensions provider Aviva is to recruit up to 14 additional marketers in a bid to increase consumer knowledge of its services.
 
The additional headcount will join an existing team of 90 brand and communications professionals and follows a recent team restructuring exercise. Aviva recently rebranded from Norwich Union.
 
The new staff will take up a number of roles across above and below-the-line advertising, sponsorship and internal communications an... more...

Bluefin Insurance Services Ltd has chosen to adopt Broker ASSESS, the CII's (Chartered Insurance Institute) online learning facility, as its company wide e-learning system.

The online insurance learning platform wil... more...

Legal marketing professionals representing conveyancing solicitors will be celebrating following reports in the Law Society Gazette that the public has registered very high levels of service satisfaction in an unpublished survey.
 
According to the publication the survey of public attitudes to conveyancing services, which was based on interviews with more than 1,000 consumers, shows th... more...

Broker Direct has started a new insurance marketing push by launching BD Provide, a new motor insurance product developed in partnership with, and underwritten by Provident Insurance.

The two organisations have been working together for a number of months and claims to have identified a profitable niche of lower risk drivers aged between 25 and 75 living in rural and urban areas.

BD Provide... more...

Insurance aggregator Gocompare has stepped up its insurance marketing campaign, introducing an opera singer in a bid to challenge competitor Comparethemarket.
 
The new campaign features Gio Capario, a larger than life opera singer using song to advise consumers how much they could save on their insurance premiums by visiting Gocompare. Welsh opera singer Wynne Evans, who record... more...

The Birmingham Law Society has teamed up with the West Midlands Business Council (WMBC) in a legal marketing push aimed at the Ministry of Justice (MoJ).

The MoJ wants to set u... more...

Leading insurers The Farmers Group of Companies has recently appointed Paul Patsis as executive vice president of Farmers Group Incorporation, and president of their market management.

Mr Patsis joined Farmers as president and CEO of Farmers Life in May 1998, and was was promoted to executive vice president o... more...