Industry News - September, 2009

Insurer Aviva’s latest insurance marketing tactic is to launch a nationwide roadshow offering consumers a free financial health check.
 
The roadshow aims to help the general public to improve its financial well being, and Angela Seymour-Jackson, intermediary and partnerships director for UK Life at Aviva, says they are "yet another example of how we are striving to raise consum... more...

Tesco took further control of its insurance marketing and development operations in a move it said would result in "keener prices" on car and household cover.

After forming a new partnership with Fortis, the giant supermarket chain assumes responsibility for the insurance marketing ... more...

Researchers at Scotland’s University of Sterling have claimed that using social networking website Facebook makes your mind sharper, by enhancing a part of your intelligence that is vital to success in life.

Conversely, tweeting away on Twitter has the opposite effect, weakening your “working memory”. Dr Tracy Alloway from the University of Sterling explains: "On Twitter you receive ... more...

Nationwide Building Society is adopting a new financial service marketing campaign using bank statements to deliver marketing messages.
 
According to the building society, “relevant, timely messages” that make regular bank statements “work harder as a communication tool” will drive further revenue. The decision also represents an effort to reduce the amount of direct m... more...

Personal injury and clinical negligence specialist Moore Blatch Resolve LLP has been recommended in the Legal 500 as one of the best law firms in its region.

Its personal injury practice was ranked in tier one, whilst its clinical negligence practice was described to be ‘highly efficient and particularly impressive in the way it manages medico-legal cases’ and was ranked in the second tier.

Legal 500 is a guide to the UK’s leading law firms and offers a compl... more...

The Advertising Standards Authority has banned a direct insurance mailing promotion from Towergate owned British Insurance, for being misleading.

British Insurance issued a direct mailing promoting its insurance products that "Thank you for your recent online application for insurance, which was incomplete and therefore cannot be accepted.

"If you would like to re-... more...

Broker Direct has begun a new insurance marketing push for a comparative retail combined insurance product on its online platform as part of its strategy to become a 'one-stop shop' for independent brokers.
 
The company has added Zurich's shop product for smaller retail businesses to its range, which already includes Brit's compact retailer combined insurance. It said it hoped to add RSA to t... more...

An insurance marketing game designed to help beat burglars is in line for a prestigious award.

Kwik Fit Insurance's "Beat the Burglar", designed by digital and viral marketing agency TAMBA, has reached the finals of the highly-regarded Scottish Advertising Awards in the Digital: Viral category.

TAMBA chief executive Kay Hammond said: “Beat the Burglar was aimed at a niche a... more...