Professional Services News

Online search engine marketing giant Google saw revenues increase by 17% between October and December, as its advertising earnings jumped strongly. 

Google reported revenues of $6.67bn (£4bn) during the quarter, which were up from $5.7bn a year earlier. Net profit also went up to $1.97bn, but making a comparison with last year's performance is hard o... more...

As Bill Gates finally gets a Twitter account, business experts are still scratching their heads over how Twitter intends to make meaningful revenues that live up to its recent reported $1 billion market valuation.

Twitter offers a microblogging service that lets users post updates, called "tweets", up to 140 characters long. Twitter's COO Dick Costolo stated Twitter plans to introduce ads this year and is talking to potential advertisers.

“We have to catch up to our valuation... more...

Spending on online marketing is set to grow strongly in 2010 as businesses become increasingly optimistic about the the UK economy's prospects, a new study suggests.

The Bellwether Report, prepared by the Institute of Practitioners in Advertising (IPA) and accountancy firm BDO Stoy Hayward, indicated internet marketing investement grew during the final quarter of 2009.

Mr An... more...

The ongoing recession is encouraging UK SMEs to boost their use of online marketing as they look to cut costs and get the most from their marketing budgets a recent survey reveals.

According to the authors of the Kleinwort Benson UK Entrepreneurs Survey 2009, 76 per cent of around 100 respondents stated they intended to increase their use of more...

Today sees the launch of a new legal marketing campaign offering employment law advice specifically for SMEs with up to 20 staff.
 
Employment Law Extra (www.employmentlawextra.co.uk) delivers professional legal advice online and launches as figures from the ... more...

Daniel Rosen, founder and head of AKQA Mobile, has told digital marketing experts that mobile needs a role within any integrated marketing strategy, rather than just operating as separate campaigns.

Speaking at the IAB Engage conference in London, Rosen explained that the best mobile campaigns are integrated with other media activities. He said: "The mobile device is pr... more...

Midlands law firm Flint Bishop has embarked on an innovative online legal services marketing strategy to leverage affiliate partnerships.
 
The firm is targeting organisations with at least 5,000 employees or members and marketing its services to their members or employees.
 
Partner organisations can provide discounted legal services su... more...

The latest insurance marketing campaign from insurance, investment and pensions group LV= is a game called Shape Trace which has been launched to promote its home insurance offering.
 
With the aim of driving traffic to the LV= website, boosting brand awareness and capturing prospect data, Shape Trace features household objects that appear on screen briefly, challenging the player... more...