As Bill Gates finally gets a Twitter account, business experts are still scratching their heads over how Twitter intends to make meaningful revenues that live up to its recent reported $1 billion market valuation.
Twitter offers a microblogging service that lets users post updates, called "tweets", up to 140 characters long. Twitter's COO Dick Costolo stated Twitter plans to introduce ads this year and is talking to potential advertisers.
“We have to catch up to our valuation,” Costolo said. “We’ve raised all this money. We’ve created this global brand. It’s one of the fastest -- if not the fastest -- growing brands in the history of the world. Now we have to go build the business that lives up to that valuation.”
Twitter is a growing feature of online marketing programs aimed at fully engaging business audiences.