Carole Nash, the specialist motorcycle insurance broker, has launched a new insurance quote and buy website specifically marketing to the Irish consumer.
The insurance website uses specific eBroker web technology from Open GI, and enables consumers to access a range of online insurance quotes for motorbike insurance, and to purchase their insurance online.
Commenting on the insurance marketing development, the insurance broker’s commercial director, Simon Jackson, said: “It was important for us to protect the website’s potential by choosing a software provider we could trust to deliver a solution that could handle rapidly increasing quote volumes. Carole Nash has built a valuable partnership with Open GI for over 15 years and their solutions have been a notable contributor to our success.”
Carole Nash claims that its Dublin-based operations have already captured 50% of the Irish motorcycle insurance market and Mr Jackson adds that the opportunities in the Republic are “very significant” with over half the population now regularly using the internet.
This comes as research from customer experience benchmarking specialist, Global Reviews, shows that 72% of web savvy insurance customers now use the internet to generate an insurance quote and two thirds (65%) go on to buy insurance policies online via an insurance website.