News Article Published:
Tuesday, 17 April 2007
Category:
Financial Services
Tax advisory firm Chiltern is to redesign, launch and promote its new company website.
The site will be developed in line Chiltern's newly-restructured business model and aims to position the firm as an alternative to the "big four accountancy firms in the tax arena".
This is to be done by developing the brand through online advertising, email marketing and search activity, Chiltern states.
Abigail Tarren, head of business development and marketing of Chiltern, commented: "The site needs to demonstrate our unique market positioning, our proactive approach and our energy and flair in delivering bespoke tax solutions."
It is thought that the new site will have a "visually exciting look" that mirrors Chiltern's brand development and that it will help differentiate the service from other companies.
This is to be done through an online brochure and information centre that reflects the firms bespoke services to clients in its key market areas.
Chiltern is a professional services provider that offers tax advice, corporate governance, risk management and wealth management to clients.
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