News Article Published:
Friday, 16 May 2008
Category:
Professional Services
Search engine optimisation (SEO) is as much about content as it is about impressive website design, according to Fortune Cookie.
Figures from the Office of National Statistics (ONS) indicate that 61 per cent of UK households have access to the internet, increasing the market for online services.
However, firms keen on improving the online presence of their accounting services and legal services marketing can end up focusing on website design at the expense of content.
Managing director of Fortune Cookie, Justin Cooke, suggests that having simple content is still one of the most important elements of online marketing brand creation.
He said: "Make sure that the copy on the website is written in plain language, that it is searchable and that it is on-brand.
"A lot of businesses have a miss-match between the way they talk to a customer offline and online."
Meanwhile, the Learning and Skills Council (LSC) has recently unveiled plans to focus on improving Britain's online literacy.
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