Business continuity planning consultancy, Crisis Survivor, has launched a service that utilises micro-blogging site, Twitter, as a crisis communication tool as part of its business development strategy.
Crisis Survivor believes Twitter communicates vital messages to employees in a cost-effective and efficient way. The brand new service will provide the means for mass communication during a crisis and for use in coordinating contingency plans.
Each company will have a Crisis Survivor-managed Twitter account. This will remain dormant until necessary, at which point ‘tweets’ will be sent to employees via feeds and SMS messages to their mobile phones, updating them of news and advice.
Tony Gimple, managing director, Crisis Survivor, says: “The technology of communication during crisis situations have really evolved over the past decade. The logistics of mediums such as Twitter provide more efficient ways of communicating to a large number of people. Although it is not a complete solution, it does provide another method to deliver urgent messages.”