News Article Published:
Friday, 10 August 2007
Category:
Insurance
Financial firms wishing to run print adverts as part of marketing campaigns should take note that the Daily Mail and the Mail on Sunday were the newspapers which increased in popularity the most among consumers this July.
The Daily Mail's circulation rose by 4.2 per cent since June while the Mail on Sunday's readership was boosted by nearly two per cent. However, while the daily paper sold 2,400,143 copies each day in July, financial firms should not shun other avenues of advertising as the newspaper's six-month average fell by 2.37 per cent year-on-year, showing consumers' increasing preference for web-based news.
Although the readership might be more finance-savvy, the Financial Times was the newspaper to suffer the largest drop in readership in July, with 4.12 per cent fewer sales since the previous month, meaning only 426,451 copies would have been read per day. But financial product providers should note that this may have been a dry spell, as it was the only quality paper to see a rise in sales over six months, with a 0.86 per cent increase.
Among the tabloids, the Sun saw the greatest growth in popularity in July, with sales rising by 2.1 per cent to 3,128,829 copies per day in July, although the six-month average was down 2.77 per cent overall.
Meanwhile for finance firms which can provide the form of advertising it might require, the News of the World remains Britain's biggest-selling newspaper, with 3,299,303 copies in circulation per day based on a six-month average.
<< back to latest industry news