News Article Published:
Tuesday, 13 May 2008
Category:
Legal
DAS UK Holdings Group could be set to expand its legal marketing spending following the acquisition of the ATE legal expenses insurance business of LawAssist.
However, DAS chief executive Paul Asplin has suggested that the strength of LawAssist's brand name and reputation will alone offer substantial ATE legal marketing strength.
He said: "LawAssist's strong market name and reputation compliments that of DAS and will strengthen our position in the ATE market.
"As a result of the deal we expect to increase our ATE income significantly, over and above the existing account already written through LawAssist."
LawAssist currently place around £7 million of cover into the ATE market, but all of its underwriting activity will now be transferred to DAS.
However, the firm will continue to operate as a separate trading company from DAS. LawAssist's executive chairman Brian Raincock and finance director David Cooper will remain during the transition.
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