News Article Published:
Tuesday, 16 October 2007
Category:
Financial Services
Banks and insurance companies turning to direct mail may have to reconsider their campaigns after the direct marketing industry admitted that wastage had to be cut down.
An Environment Council issued a Defra-backed report which claimed that reducing waste could save the government and taxpayers £30 million in disposal costs.
The report produced a series of recommendations including greater use of opt-out schemes, suppression lists and legally binding 'no junk mail' stickers for letterboxes.
While acknowledging that the industry has a responsibility to minimise the impact, the Direct Marketing Association spoke out against restrictions, citing moves it had voluntarily undertaken.
The DMA issued a statement highlighting partnerships with the standards group BSI, Envirowise and Friends of the Earth.
It said: "Each of these initiatives aims to minimise waste and reduce the impact of the industry on the environment and create sustainable growth so that business and the UK economy can continue to enjoy the benefits of the industry without harming the sector.
"The DMA has and is considering some of the suggested solutions in the Environment Council report. However, we believe the industry should be given the opportunity to change without imposing any further restrictions."
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