News Article Published:
Thursday, 26 July 2007
Category:
Insurance
Banks and insurance companies are more likely than ever to use digital means to market their products, new research has shown.
The Future Foundation has revealed that digital marketing generates sales of £52 billion out of a total of £125 billion across the marketing sector.
While the Economic Impact Analysis of 2006 showed that direct mail was still the most popular marketing method, taking up 26.1 per cent of all adspend, web and email marketing is fast catching up, accounting for 21.5 per cent of marketing budgets.
As many as 886,000 employees work in the direct marketing sector, an increase of 9.5 per cent since 2004, and some £43.7 billion is added to the UK economy because of it.
Future Foundation researcher Melanie Howard commented: "The research demonstrates direct marketing's maturity as a marketing discipline, showing that it is ready and willing to change in response to new circumstances whether regulatory, technological, or consumer driven."
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