News Article Published:
Tuesday, 16 October 2007
Category:
Financial Services
A loan provider in the US launched its "revolution" with an event that saw people dressed as George Washington handing out branded red dollar bills.
The event in Boston was the launch for Virgin Money USA, which used to be CircleLending Inc until the financial services company was acquired by Virgin USA and rebranded.
While handing out the branded bills, the people dressed as George Washington urged people to "join the Virgin revolution", offering the chance to win $10,000 (£5,000) through a website.
Additional marketing support takes the form of a PR campaign in print and broadcast as well as advert buys in print and radio.
The newly branded company offers alternatives to traditional loans. Its Handshake Plus helps establish and manage loans between relatives and friends, with both parties deciding on interest rate and repayment plans.
As well as helping customers borrow for cars, debt and weddings, the company offers would-be entrepreneurs a way to raise funds for start-ups that might otherwise have a tough time finding support.
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