News Article Published:
Monday, 23 April 2007
Category:
Insurance
Green Flag, the breakdown recovery firm owned by Royal Bank of Scotland, has been told it should pin down its brand clarity in order to improve the marketing of its services.
It was reported today that the future of its marketing team has come under the spotlight after a restructure at parent company Royal Bank of Scotland.
The company has previously been responsible for the sponsorship of the England football team, which saw its branding profile peak.
Nigel Charlesworth, spokesperson for the company, told Marketing Week: "We had most recognition through our England sponsorship, which was used to bring a new brand to British consumers.
"These things are once-in-a-lifetime opportunities. But we're not currently looking at any other sponsorship."
However, a marketing agency spokesperson added that it if it were to focus on its brand identity and by pinning this down, it could be a "force to be reckoned with".
The Royal Bank of Scotland's new marketing campaign is entitled "Make it happen" and intends to promote the virtues of creativity and clarity in business.
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