News Article Published:
Wednesday, 08 July 2009
Category:
Financial Services
Nationwide Building Society has doubled product sales from one to one financial services marketing campaigns across online and offline channels, only six months after reporting an 18 per cent drop in half year pre-tax profits.
Nationwide has implemented one to one financial services marketing, making targeted customer offers via the internet, direct mail, and customer interactions in both branches and through call centres. To help control costs and deliver more customer-focused marketing campaigns, Nationwide integrated their own CRM system with Unica’s to push forward their direct marketing activities.
Nationwide's highly targeted marketing more than doubled sales figures for these one to one campaigns over a three year period. The building society also achieved impressive response rates for their direct financial services marketing campaigns through effective event-based triggers.
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