News Article Published:
Friday, 31 October 2008
Category:
Financial Services
HP and SAS have showcased a combination of their solutions, which they say can "transform" financial services marketing.
The solutions in question are the Customer Intelligence suite and Neoview enterprise data warehouse from SAS and HP respectively.
According to the companies, the combination of the two can "maximise" the benefits from marketing campaigns.
The systems are to be showcased in a new centre of excellence set up by the firms, with financial services marketing to have the first demonstration.
"Financial services companies can transform their marketing programs by achieving faster time to market and strengthening customer relationships through the new HP and SAS Customer Intelligence solutions," said Kristina Robinson, business intelligence solutions vice president and general manager at HP.
"HP and SAS are partnering to deliver unique solutions that help financial institutions optimise their business outcomes, and that better serve our joint customers."
The combination will soon be available at HP solution centres around the world.
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