News Article Published:
Monday, 30 April 2007
Category:
Financial Services
HSBC's new direct mail campaign is promoting its services to businesses with a new cardboard book featuring jelly beans.
Featuring the tag line Your Business is Unique, the pack displays a photograph of jelly beans on the front cover, with an actual sweet stuck to the last page.
Mad.co.uk says the effort that has gone into the design of the pack makes it appealing, with glossy cardboard pages and attention to detail not being spared
It is aimed at small and medium-sized enterprises (SMEs) and also promotes the fact that the bank has specialist knowledge for those companies thinking of going expanding into overseas markets.
"Recipients are invited to get in touch with HSBC themselves or to send off a reply slip and wait for the local commercial manager to get in touch with them," reports mad.co.uk.
"This direct mailer does well to promote HSBC as a serious and helpful bank and the designers can be pleased with their work," it adds.
HSBC recently made headlines for its Bluetooth advertising strategy which sent messages directly to the mobile phones of passers by.
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