News Article Published:
Tuesday, 06 May 2008
Category:
Insurance
The insurance marketing budgets of large firms are turning away from affiliate marketing as others target search engine optimisation (SEO).
Virgin Money has removed its car, home, pet and travel insurance from its UK affiliate sites without explanation, following similar moves from other providers.
Big insurance marketing names such as Sheila's Wheels, Click4Group and Lloyds TSB have also cut back in what many experts are claiming is a growing preference for SEO insurance marketing as a more cost effective medium.
But managing director of SEO company BruceClayEurope, Rory DeNiro, told Insurance Daily that there is a danger company brands will become less distinguished on Google searches.
He said: "When everybody is making their websites search engine friendly, no one is remarkable to Google."
Mr DeNiro also claimed that very few companies will be able to match the insurance marketing potential of "Google's natural search result offer".
Meanwhile, a recent survey by Professional Broking magazine claims that online aggregators such as Confused.com of reducing insurance marketing to price alone.
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