News Article Published:
Tuesday, 24 April 2007
Category:
Insurance
Insurance company Legal & General has announced that it is to review its creative team in order to re-launch its branding.
The firm says that the review will be concluded in September and will see the appointment of further agencies to fulfil future requirements.
Reports from Brand Republic suggest that Legal & General has not ruled out the possibility of returning to television advertising, which it has not done since 1994.
Last year the insurer spent about £4 million on press, with direct expenditure estimated at about £3.5 million, according to Nielsen Media Research.
Legal & General has also been in the news for promoting the level of awareness of its critical illness insurance products.
Bonnie Burns, spokesperson for the firm, told Mortgage Solutions that Legal & General has taken steps to increase communication through advertising, direct mail and PR in order.
This follows research which suggests that nearly half (48 per cent) of intermediaries are unaware of the changing nature of critical illness definitions.
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