News Article Published:
Thursday, 19 July 2007
Category:
Financial services group Liverpool Victoria has announced that it is hiring Experian in an effort to drive its marketing effort.
The financial firm, which has rebranded as LV=, is looking to utilise Experian's marketing experience to help promote its new approach.
"Experian Fusion's going to radically change our approach to database marketing. We’re now in the driving seat and can completely fine-tune every aspect of our direct strategy to deliver true one-to-one marketing capabilities and help us reach new audiences with our fresh, new LV= brand," said Mike Trevett, senior marketing manager for data at LV=, according to mad.co.uk.
He added: “Our trials have already shown that Experian Fusion’s unique commercial model drastically reduces cost per acquisition whilst its software as a service platform greatly increases campaign speed."
The move will also ensure that LV= is able to centrally manage all its campaign work, the firm revealed.
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