News Article Published:
Thursday, 26 April 2007
Category:
Insurance
A new insurance price comparison site is to be promoted through a TV ad campaign.
The site, motorinsurancesupermarket.com, will be advertised in TV-based campaign to be screened from June.
It is hoped that the campaign will highlight the site's capabilities for finding the most competitive and best quality insurance products, tailored for customer needs.
Wayne Lee, director of 4 insurance and creator of the search engine, said that the site will be geared primarily towards motor insurance.
"At the moment, there are no plans to cross-sell with other products. The aim of the new offering is to make it easier for customers to gain a motor quote," he commented.
"The website is simple to navigate and will offer competitive quotes for any motor scheme," he added.
The news follows a recent campaign by LV= General which promoted the re-branding of the Friendly Society.
Today it was revealed that the Friendly is looking for a new advertising agency to handle its creative arm, according to mad.co.uk.
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