News Article Published:
Wednesday, 01 July 2009
Category:
Financial Services
A new corporate banking service has been announced by Santander. From today (July 1st), Abbey UK Corporate Banking and Alliance & Leicester Commercial Bank will begin to be rebranded.
As part of the financial services marketing move, 20 regional corporate banking centres will adopt the Santander global name and branding, with the work set to be completed by the end of the year.
Steve Pateman, head of Santander Corporate Banking, said that the changes are part of a wider strategy to raise the profile of the Santander brand in the UK corporate market and make it the "bank of choice for businesses".
"By bringing together the local knowledge of Alliance & Leicester's regional corporate banking centres, the specialist sector knowledge of Abbey's corporate banking teams and Santander's credibility as one of the strongest and best capitalised banks in the world, we can provide customers with a very compelling banking service," he stated.
Last month, Santander announced that its three UK operations - Abbey, Alliance & Leicester and Bradford & Bingley Savings - will all take on the Santander brand name next year.
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