News Article Published:
Friday, 27 April 2007
Category:
Insurance
The new M&S Money car insurance television advertising campaign is to feature model Jodie Kidd driving a stock car.
Ms Kidd will star as a rally driver in the promotional features that are said to be shot in "atmospheric black and white".
The adverts will also feature a voiceover from Mariella Fostrup, who will explain the policy's benefits such as 14 days' free car hire and a key replacement service.
Marks and Spencer says the adverts will debut on May 1st this year and has released screenshots, which show the model in action and also feature a locksmith who helps her find her lost keys in the ad.
Earlier this week it was announced that the company had joined several other high-profile brands in a bid to tackle climate change through innovative advertising and marketing techniques.
The company will be signing up to the We're in this Together scheme in conjunction with several other firms, which is being led by The Climate Group.
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