News Article Published:
Wednesday, 22 August 2007
Category:
Financial Services
National Savings & Investments (NS&I) has partnered with WHSmith, choosing the newsagent to market its premium bonds and savings accounts from November 1st 2007.
According to Money Marketing, 400 WH branches will be involved in the marketing campaign, which could be a canny move due to the varied market sector that uses the chain.
From students purchasing books, to young people buying magazines or picking up a snack, to the newspaper-reading community, if the advertising is attractive enough, all could be potential targets for financial products.
Moreover, a further 20 WHSmith Travel stores will trial the marketing drive, and with these shops located in airports and railway stations, jetsetters, businessmen and commuters could also be tempted to pick up a leaflet as they wait in queues.
Its initial phase will test the waters for marketing opportunities and will feature involve the placement of brochures advertising two of NS&I's products which are tax-free.
After this a concerted marketing campaign will begin on April 1st 2008, based on the results of the initial tests.
NS&I chief executive Jane Platt said: "This new marketing partnership gives WHSmith the opportunity to offer convenience for customers, and the opportunity for customers to find out more about our savings and investments.
"It means we have an additional retail channel to work alongside our strong and long-standing partnership with the Post Office. This is an exciting time in NS&I's development and means we can reach a wider audience in WHSmith stores across the country."
<< back to latest industry news