News Article Published:
Wednesday, 17 October 2007
Category:
Financial Services
One of the UK's leading finance brokers is looking to increase its direct marketing activity.
Ocean Finance, wants to boost the direct marketing on its secured loans and mortgages product range.
And the lender, which has over 250,000 customers, plans to use Experian software to help manage the campaign.
Using Fusion, Ocean Finance hopes to be able to create and manage a direct marketing campaign which responds more quickly to changes in the market and can also bring down the cost per acquisition.
Last year, insurance and financial services firm American International Group (AIG) bought Ocean Finance.
While Ocean Finance may be one of the biggest loan and mortgage providers in the UK, at the time of its take over by AIG it employed about 300 people, while its buyer has around 9,700 employees.
AIG was virtually unknown in the UK before signing a £56 million shirt sponsorship deal with premiership football team Manchester United.
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