News Article Published:
Wednesday, 20 January 2010
Category:
Insurance
Financial Services
Professional Services
Spending on online marketing is set to grow strongly in 2010 as businesses become increasingly optimistic about the the UK economy's prospects, a new study suggests.
The Bellwether Report, prepared by the Institute of Practitioners in Advertising (IPA) and accountancy firm BDO Stoy Hayward, indicated internet marketing investement grew during the final quarter of 2009.
Mr Andy Viner, head of media at BDO Stoy Hayward, said: "Marketing budgets in 2010 are now set to grow, with companies re-thinking their budget allocation, for example, the spend in areas such as online advertising are due to increase significantly."
The report also said 2010's business marketing budgets have typically been set at higher levels than those in 2009, thanks to an increase in business confidence.
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