News Article Published:
Wednesday, 01 July 2009
Category:
Professional Services
The professional services sector has topped a new ranking of the Top 50 Brands of British Origin, demonstrating the real value that effective professional services marketing can add to the bottom line.
Four professional services brands featured in the top 15 – PricewaterhouseCoopers (7), Deloitte (10), KPMG (12) and Ernst & Young (15) – better than any other sector represented in the listing.
David Haigh, chief executive of Brand Finance, the brand valuation consultancy that carried out the research on behalf of the Marketing Society, says: "If you look at professional services around the world - law, accounting, surveying, advertising, architecture - many of the biggest and best known players are British. We are very good at high-intellect service businesses and generate brands that go all round the world. I think that is something to be extremely proud of."
Mr Haigh also highlighted the financial value of brand, saying: "The first thing that happens in a recession is the cutting back on marketing spend. Brands are not just flouncy things with people running round ad agencies. These are real business-generating assets, as the survey clearly demonstrates."
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