News Article Published:
Monday, 03 November 2008
Category:
Insurance
The so-called 'Purrmuda Triangle' reported on by the national media has been used by Sainsbury's Finance to market its pet insurance product.
A number of cats have gone missing from six streets in Woolaston in the West Midlands and Sainsbury's warned that many pet insurance policies do not provide cover for advertising their missing pet.
However, the company's insurance services arm has used the opportunity to highlight the fact that its policy offers up to £1,000 for advertising costs for a lost cat or dog and up to £750 if it is never found.
Pet owners who sign up to the product are also offered ID tags for their pets which link to DNA identification and microchips.
"Around a quarter of all pet insurance policies offer no reward for [pets] return and will not provide financial assistance to owners who want to try and find their missing pet by placing advertisements," said the firm's pet insurance manager, Neal Devine.
"We think this should be covered as standard."
A survey conducted on behalf of Sainsbury's found that 13 per cent of people who had lost a pet placed an advert in a local newspaper.
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