News Article Published:
Tuesday, 19 January 2010
Category:
Financial Services
Financial services giant Santander has launched a mobile and social media game as part of an integrated marketing campaign to rebrand Bradford & Bingley and Abbey.
Their bridge-building puzzle game, called Red Brick, can be played via an iPhone app, mobile game and Facebook app. Scores can be shared via Twitter and Facebook.
Developed by social media agency Marvellous, the game follows an online rebrand for Santander as part of a major financial services marketing initiative.
<< back to latest industry news