News Article Published:
Thursday, 11 September 2008
Category:
Insurance
Generic domain names are less important to the success of businesses websites due to the growing use of search engines, an industry expert has claimed.
Domain names were previously valuable resources for businesses' online brand creation.
However, John Dunn, editor of Techworld magazine, believes that the use of search engine optimisation as an online marketing tool means that domain names are no longer as valuable.
According to the Confederation of British Industry report 'UK Competitiveness: the role of IT services', the internet has helped 63 per cent of businesses improve customer retention.
Mr Dunn explained: "Peoples' use of the internet is driven more by search engines. I think there was a time where it was driven by generic terms, but now people use search.
"If people what to find a car, they will go online and put some brand names in. So car.com wouldn’t get you any more hits necessarily."
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