News Article Published:
Tuesday, 21 August 2007
Category:
Insurance
Select & Protect's advertising campaign for its 'Elements' general insurance (GI) product seems to have paid dividends, as it now receives 203 more unique visits per month than before it started promoting the product two months ago.
The insurance company's website now receives 6,500 unique hits per month, Insurance Age reports.
It may also have helped that it overhauled its website, as more than 250 new brokers have registered to become agents since the facelift.
Additionally, Select & Protect seem to think it is a prudent move to add micro-sites. The firm revealed that more modules and micro-sites will be rolled out over the next few months, with the first appearing in the public eye in September. This will allow the firm more options to sell its general insurance products.
It seems that Select & Protect does indeed have great confidence in the design of its website, which it claimed "delivers enhanced electronic capabilities to intermediaries".
Scott Fynn, Select & Protect's senior marketing manager, said: "Our research showed us that many intermediaries and brokers were overlooking the importance of general insurance in their product portfolio and the powers of searching provider websites to find appropriate solutions, preferring instead to cherry pick products that they perceived to be easier to sell.
"The redevelopment of the website was designed to target these misconceptions and draw attention to the benefits our GI products have, together with a range of exclusive broker benefits, making GI a really attractive consumer product."
Mr Fynn concluded: "Intermediaries obviously just needed the right solution to help them generate greater business success; our site facilitates this."
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