News Article Published:
Monday, 19 May 2008
Category:
Professional Services
Firms should take a more "integrated" approach to web sales and search engine marketing (SEM), according to one expert.
The 2008 Search Attitudes Report by Tamar suggests that around than half of both men (46 per cent) and women (54 per cent) will search go online first to search for products and professional services.
It also indicated that 90 per cent of web users would respond to a natural search using a search engine, which highlights the increased importance of online marketing and search engine optimisation.
Neil Jackson, search director at Tamar, claims that companies need to ensure that SEM and sales are treated "as one integrated process".
He told Epiphany Solutions: "Many marketers are still neglecting the need to take a joined-up approach to treat their search engine strategy and web sales strategy as one integrated process, rather than two distinct entities."
According to research by E-consultancy in April, 63 per cent of companies intend to increase their SEM and paid search budget this year.
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