News Article Published:
Monday, 15 October 2007
Category:
Financial Services
for social media, recent figures show nearly a third of brand managers planning to spend more on it.
Prospero's 2007 Social Media Survey showed that 31 per cent of respondents were planning on spending more on social media applications next year.
Of those who had already used it 59 per cent said that social media performance met or exceeded their expectations.
But despite feeling that expectations were exceeded, 42 per cent revealed that ROI was unknown.
However, respondents were aware of what they wanted from campaigns, revealing that sales are not the main measure in determining social media success.
The most important measure was found to be the total number of site visitors, with 17 per cent counting this as the top target, followed by total number of subscribers and page views (16 per cent) with the length of visit to the site coming in third with 14 per cent.
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