News Article Published:
Wednesday, 18 April 2007
Category:
Insurance
Swinton's website has been named the best performer in the insurance industry in a new poll.
A survey from SiteMorse found that the site offers a "clicks and bricks" approach to insurance, by combining online value for money as well as communicating brand strength.
The survey, including the UK's top 1,000 finance and professional services websites, based its findings on performance, functionality and compliance.
Nick Bowyer, marketing director for Swinton, commented: "Our new website mirrors the visual identity we've created on the high-street, ensuring that customers have an easy, seamless experience when moving between online and high street services – an essential element of Swinton's clicks and bricks approach."
Mr Bowyer added that the site displayed a commitment to the online side of the business and demonstrated its ability to operate in the insurance marketplace.
In related news it was recently reported that insurers, banks and professional services are directing more capital towards online advertising.
The Guardian reports that more than £2 billion was spent on online advertising last year.
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