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Birmingham agency celebrates new account win

Published: 31 December 2007

Leading Birmingham-based financial and professional services marketing agency, M Consulting, is celebrating after winning a substantial account from a leading Midlands law firm.

The agency has been appointed by Harvey Ingram LLP after a competitive four-way pitch.

M Consulting will now provide creative, digital, marketing and brand support to the 31 partner law firm, which has offices in Birmingham and Leicester.

Mark Manton, managing director of M Consulting, said: “I am delighted we have won such an important account and we are very excited about showing our commitment to Harvey Ingram and developing the working partnership which we have already established.

“During the pitch we demonstrated our depth of knowledge and experience in the legal sector and our ability to put together an integrated and successful marketing campaign to meet a complex brief.

“We are now developing the campaign and are aiming to promote Harvey Ingram’s brand as one of the region’s leading and most progressive.”

Carley Ferguson, Harvey Ingram’s marketing manager, said: “In a highly competitive marketplace, M Consulting’s experience of the legal market ensures the agency is well placed to communicate the benefits of working with us to both our corporate and private clients.

“As a firm with a strong heritage, we felt it was important to partner with an agency that could understand the importance and role of our history, and one that could assist us in capitalising on the skills and reputation of our specialist teams of lawyers.

“M Consulting has been tasked with helping us to show a clear distinction of Harvey Ingram as a leading provider of legal services.

“We are looking forward to expanding our operations within Birmingham and Leicester and feel that M Consulting is the right partner to help take the firm to the next stage of its growth.”

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