Free seminar for Birmingham businesses offers advice to improve websites and protect intellectual property
Is your website working for your business? Birmingham business people are being offered a free breakfast seminar to help them to improve their website to ensure it acts as an effective marketing tool and that it’s content is fully protected – ‘Improving your online marketing and protecting your investment’.
Birmingham-based marketing communications agency M Consulting has teamed up with Birmingham and London law firm Martineau to offer the seminar which will give both beginners and pro’s some top tips and strategies for improving their websites and managing their intellectual property.
Amanda Barnes, head of digital and search at M Consulting, will be running the seminar with Simon Barker from Martineau’s Intellectual Property and Technology team. Amanda says: “Your website can be your most effective marketing tool, and businesses should be taking advantage of this fantastic platform to promote themselves and their services to thousands of prospects.
“The online market is very competitive, but by implementing some straightforward elements, and being aware of how the search engines rank your website, you can reap the benefits of increased visitor numbers, better search engine ranking, and therefore greater brand awareness and return on investment.”
Simon Barker adds: “We’ll also be highlighting the legalities involved with online marketing and website development. It’s essential that your investment in your website is protected to maintain that competitive edge.”
Amanda continues: “Recent data from the Advertising Association suggests that spending by British Businesses on search engine marketing (SEM) will rise by 30 percent this year. This is an encouraging figure, highlighting how important SEM is becoming. But it is also important to remember that these funds should be spent on the right things in order to receive the best return on investment. SEM can provide extremely tangible and beneficial results.”
The breakfast workshop will be taking place on Wednesday 8th October from 8:30am to 10am at Martineau’s Birmingham base - No 1 Colmore Square, B4 6AA.
A second breakfast seminar will be taking place in London on Thursday 9th October from 8:30am to 10am at Martineau’s London base - 35 New Bridge Street, EC4V 6BW.
For further information and to register for one of the free seminars visit www.martineau-uk.com and click on the events page, or contact Jo Franklin on jo.franklin@martineau-uk.com, or 0870 763 1320.
The workshops are free of charge and places are limited.