Online marketing is an ever increasing platform that continues to develop into new advertising arenas due to the expanse of endless internet venues and visitor interaction. So how do the millions of people find your insurance website amongst your other contending competitors?
Search engine optimisation otherwise known as SEO is the method that will enable you to perform effective and lucrative insurance marketing online.
What is SEO?
It is the process and strategy of using search engines such as Google, Yahoo and MSN as advertising vehicles to promote and improve brand recognition, product and service awareness and increased online visibility through natural and paid search that will grow visitors/customers and in turn leads and orders.
Did you know…? [source: UK Online Insurance, Datamonitor 2005]
- Out of the 29 million adults in Britain 63% have direct access to the Internet
[source: Internet Statistics Compendium, 2007, e-consultancy]
- 50% of consumers looking for insurance information went online in 2004
- One out of five consumers used the internet to arrange insurance online,
which is the leading financial services product on the Internet at the moment
- 7.6 million searches a month are performed online for insurance products,
meaning search engines are playing a major role in driving traffic to an insurance provider’s website.
- Forecasts predict that online insurance areas will increase between 15% - 25% in 2008
SEO Benefits
- Increase visitor traffic - Cost-effective
- Increase brand visibility - Good return on investment
- Long term positioning - More return customers
- Improved call-2-action - Promotion that doesn’t sleep
Finding help?
M Consulting provide business strategy, marketing, PR & communications, creative and digital media services to clients including leading international insurance brokers, insurers and Lloyd’s syndicates. The opportunity to evolve your marketing insurance vehicles online for developing or established companies is growing and our in house knowledge and wealth of expertise can make the difference.
Contact M Consulting directly on 0121 753 0222 and we’ll organise a time to set up a meeting and put a tailor made online insurance marketing proposal together.