M Consulting's insurance PR consultants specialise in providing PR and media relations programmes for insurance companies, insurance brokers, Lloyd's syndicates and other businesses involved in the insurance sector.
For over 15 years we have helped our clients raise their profile in the key insurance trade and consumer press. We can help give your brand a 'voice' in the industry and assist you in getting your corporate messages heard by a variety of audiences.
The factors that make M Consulting different are our detailed market knowledge, culture and approach to delivering high-impact PR programmes for our clients.
Successful public relations in insurance rely on a sound knowledge of both industry issues and the journalists specialising in this sector. Gaining press coverage is a very important aspect of PR for insurance companies but it is just one element of the marketing mix. Ideally, insurance businesses should use PR as an effective element in an integrated marketing communications programme.
PR in insurance can involve a range of activities - such as positioning company spokespeople as experts in their field who can provide commentary on events in the market or trend analysis.
Our insurance PR consultants have an in-depth understanding of the workings of the insurance market and are therefore able to get a proper understanding of your business and the environment in which you operate.
M Consulting can deliver you the following insurance PR services as part of a managed ongoing programme:
- Writing of PR and communications plans
- Maintenance of ongoing PR programme to establish and strengthen market awareness of brand and main capabilities amongst key target audiences
- Drafting and distribution of news releases
- Regular contact with insurance trade, national and regional media; organisation and planning of interviews and meetings
- Review of newsworthy events to identify opportunities for comment
- Review of forward features to identify contribution/comment opportunities
- Editorial research and feature writing
- Identification of key journalists and creation of a contact schedule to develop good working relationships
- Event management of client/press events
- Media training for key spokespeople
- Online public relations
- Copywriting of relevant promotional and advertising material, such as newsletters, client bulletins
Press coverage is gained through a variety of means including:
- News releases
- Feature/supplement contributions and bylined articles
- Market commentary
- Face-to-face press briefings
- Roundtable discussion participation.
Enquire about our insurance PR services today!
To find out how our insurance public relations activities can deliver credible messages to your target audiences, arrange a no-obligation PR needs and evaluation meeting.
Call us today and speak with one of our insurance PR consultants on +44 (0)121 753 0222 or use our quick-response form.