Integrated Marketing Communications and PR

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PR and Communications

Reputation is one of the most valuable assets a company possesses. Good reputations must be protected and poor reputations must be improved. Public relations looks after your reputation by creating understanding and support among your key stakeholders – be they clients, prospects, employees, potential recruits, business partners – and influencing opinions about your organisation.

M Consulting’s PR services help businesses in the insurance, professional and financial services sectors to achieve their business goals by getting their messages across effectively to the audiences they wish to engage with. We help our clients to define and plan their PR strategy and implement tactical campaigns which deliver results and support business imperatives.

How will PR help your business?

From communicating corporate aims and objectives and campaigning on issues, to promoting new products, entering new markets or attracting new staff, a planned, sustained and integrated PR programme will enhance and nurture the reputation of your business and strengthen awareness among your target audiences.

Our PR services can be delivered as part of an integrated marketing communications campaign alongside other M Consulting business communications services, or standalone. Our PR specialists are used to working on integrated campaigns alongside their colleagues in business strategy, marketing services, design and digital, and also with in-house client marketing teams.

Our PR services include:

  • Business communications audits, strategy and planning
  • Corporate image analysis
  • Crisis and reputation management
  • PR programme management
  • Editorial news release and article writing services
  • Internal communications
  • Media relations
  • Media training
  • Sponsorship and event management
  • Compiling and writing award and directory entries
  • Web and e-business PR
  • Public speaking and oral communication training

What makes our PR and communications services different?

With over 200 combined years’ experience of working with organisations in the insurance, professional and financial services sectors, our PR team combines public relations expertise with market knowledge. To see how we have delivered effective PR and business communications services to help our clients achieve their business aims, please view our case studies.

Click and view our case studies and see examples of how a formal PR and Communications programme has enabled our clients to develop a strong market presence, both online and offline.

Contact us

To find out how our PR and communications activities can deliver credible messages to your target audiences why not arrange a no-obligation PR requirements and evaluation meeting.

Call us today and speak with one of our PR consultants on +44 (0)121 753 0222 or fill in our quick-response form provided on the page.

'M' Close Up

Claire Clarke BSocSc (Hons) "Reputation constantly evolves whether you like it or not - isn’t it best to have an influence?"

Claire Clarke BSocSc (Hons)
PR & Communications Director

Case Studies

Lloyd's Syndicate Start-up

With an increasing reputation in helping to develop new business models for start-ups, M Consulting was approached by a leading Lloyd’s underwriter and his professional advisers to assist in establishing a business plan, brand, marketing strategy, and verification data for a new Lloyd’s liability syndicate. read more...

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